Target Market

Muscle Sense’s muscle strength sensor is designed with the at home users in mind. The muscle sensor helps aid with physical therapy conducted in the comfort of one’s home, ensures exercises are being done correctly, and results are being optimized. According to WebPT 30% of patients who receive outpatient physical therapy do not complete all visits covered by their insurance company. This is thought to be attributed to a patient initially undergoing a lot of pain at the start of the sessions, and no longer attending once they get some relief. Even though patients still benefit from physical therapy, attending sessions no longer becomes a priority over missing work or having to hire a babysitter. The Muscle Sense APP that accompanies the physical device will aid in visualizing the progress achieved through physical therapy. Aside from being easy to use and instilled with guiding ques for the user, our application will make it simple for the user to visualize physical progression from session to session, as well as lower the amount of office visits attended. Our device will send reports to the physical therapist on the patient's progress and will also be able to receive new routines for said patient. These factors, being better progress visualization, less office visits, and at home exercises that can be conducted at any time, will ensure the user will receive the most benefit that physical therapy has to offer.

Market Size

In 2020, our target market for physiotherapy equipment cost $21.4 billion USD. With a projected growth rate of 7.7%, the market will increase to $36.3 billion USD in 2027citation. There are over 41,000 physical therapy clinics in the United Statescitation, with 300 million physical therapy sessions occurring every year. As a result, the need for more efficient at-home physical therapy monitoring is ever increasing [1,2].

Advantages & Sales Plan

Our device exceeds current market expectations since there are no other devices that are portable, affordable, compact, and improves user motivation. These improvements make a significant difference in patients' path to recovery, since the current standard makes it difficult for patients to determine progress. The device will be available for one-time purchase, which will include all hardware and software components. The user will then have the option to purchase software upgrades as well as hardware replacements, such as disposable electrode patches.